dan C. SmicH

SAMPLE CHRONOLOGICAL RESUME

100 Smill Road  Town MA  01741
(Tel) 978-000-0000  (Fax) 978-000-0000
Email:  Dsmith@aol.com

SUMMARY

Global B2B marketing leader with a track record of dramatically increasing brand awareness and market share. Excels at strategic marketing and leading international teams in creating integrated messages, perceptions and programs that leapfrog the competition. Builds strong teams across geographic and/or cultural boundaries through passion, leadership and communication skills.

EXPERTISE

•	B2B marketing strategy & execution	•	International management	
•	Brand building and corporate identity	•	Team building	
•	Product marketing & product management	•	Passionate leader & visionary	

EXPERIENCE SYNOPSIS

MY OWN COMPANY	2001 to Present

Increasing communication effectiveness

Delivered integrated marketing messages through all customer contact points

Drove 7-fold increase in brand awareness in 18 months

President
Creating brand identities and marketing strategies to provide clients with competitive advantage

TELECOMM  CORPORATION	2000 to 2001
Senior Vice President, Global Marketing Services
Responsible for marketing communication and branding strategy, tactics and execution for $4.5B telecommunication company. Drove consistent strategy, marketing messages and image through collateral, tradeshows, events, advertising, external communications and sponsorships.
•	Launched rejuvenated corporate identity and revised product brand strategy, thereby increasing brand awareness and ROI 
•	Streamlined marketing services and reduced headcount by 30% via voluntary severance to avoid union negotiations
•	Rationalized trade show and event participation based on ROI analysis
•	Excelled in distributed, international organization – reporting to UK-based CMO, leading 50-person marketing staff located in US and UK

ABLE NETWORKS CORPORATION	1997 to 2000
Vice President, Global Brand Management	1998-2000
Responsible for implementation of consistent marketing messages across all marketing disciplines and customer touch points at $20B telecomm vendor.
•	Implemented brand identity program to transform century-old Southern Telecom into Able Networks – attaining 70-80% compliance with brand identity standards and messaging within six months and a 7-fold increase in awareness in 18 months
•	Evangelized benefits of branding and messaging programs with 80,000 employees and external vendors through worldwide marketing seminars and interactive website – thereby increasing compliance with standards 
•	Increased conversion of awareness to preference through branding strategies for channels, third-party endorsement and certification
•	Defined product branding and naming strategy to radically reduce number of promoted brands  

Drove consistent message platform to maximize ROI in marketing

Rationalized product branding practices

Initiated cross- organizational marketing effort

Extended revenue stream of flagship CASE product

Director, Brand Programs (at formerly Can Networks)	1997-1998
Responsible for defining and implementing consistent strategic marketing messages across multiple lines of business and regions at $3.6B enterprise. network equipment company
•	Launched break-through corporate brand identity program in half the time of the industry benchmark, Lucent Technologies
•	Increased brand awareness 50% in 12 months and gained 85-90% compliance with brand standards in collateral within six months 
•	Developed product naming strategy and process to reduce number of proprietary names, thereby reducing marketing and legal expense 

ANALOG EQUIPMENT CORPORATION	
Brand Marketing Manager 	1994-1997
Responsible for defining product branding strategy and processes.
•	Improve effectiveness of marketing departments and programs by development of master and product brand definitions and key messages 
•	Increased product marketing ROI 15% by defining and implementing a product branding architecture and naming process 
•	Defined branding strategies for potential spin-offs and component technology to maximize revenue 

Strategic Marketing Manager  	1992-1994
Led development of vision, strategy and marketing messages for CASE products (Computer Aided Software Engineering). 
•	Directed development of a market segmentation model – resulting in higher quality, consistent product development decisions
•	Led cross-organizational marketing initiative to develop integrated marketing messages – leading to increased sales

Software Product Manager 	1990-1992
Developed an overall product strategy (positioning, pricing, marketing) for the company's repository-based products.
•	Launched next-generation CASE product and directed marketing activities to extend revenue stream of flagship CASE product

ACADEMIC CREDENTIALS

Master Of Business Administration, Babson College, Wellesley, MA
Graduated with Honors
	Major: Finance.   Focus: International Business/Accounting

Bachelor Of Arts, Johns Hopkins University, Baltimore, MD
	Major: Humanities